About PHR

About Us


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Who are we?

PHR is a homegrown Aussie business specialising in unique and bespoke equestrian apparel. We also offer made to measure and custom design options and a limited range of tack in pony sizes.


Get Polished. Ride YOUR style.

Our brand aspires to provide our customers with unique and individual apparel, so we do not buy in bulk straight out of catalogues. All our products are designed by us with love and care. We've worked hard to develop solid relationships with our dressmakers and manufacturers so that we can work closely together to tweak our designs and sizes to give you the best FIT we can! If you have trouble with the fit of your PHR products, we do of course offer a return/exchange service.

We love working with customers to create one-off custom-made creations with our custom riding shirt service, and are pleased to offer a made to measure service for riders after a more personalised fit. Please contact us to collaborate on a custom creation, or for made to measure options.

We are Australian owned and proud to use all local designers, dressmakers, models, photographers, and test riders. We reach and collaborate with customers from every state of our awesome country, and always aim to put customer service first.

We have a wonderful group of Team Riders working alongside us. You can follow their journey, and the development of PHR and our products on our socials: FACEBOOK and INSTAGRAM.

We hope our creative and unique designs inspire you to ride YOUR style.


Please feel free to call or email for advice or with any questions about products on the website. We are really keen to expand our range with products that our customers genuinely need and want, so if there is anything that you would like us to offer, please don't hesitate to touch base!

Happy Horsing!