SARAH KIEM - Founder and Owner

PHR Founder and Owner Sarah Kiem


SARAH KIEM  ~  Founder and owner of The Polished Horse Rider

As the founder and owner of The Polished Horse Rider, Sarah plans, organises and manages the daily operation of the business, including things such as product development and the Team Rider Program.


Sarah has been riding for over 20 years, and currently owns 4 gorgeous eventing horses that live with her on her property in the Mid North Coast region of NSW. As an adult rider Sarah struggled to find riding apparel that fit her nicely which is why she started PHR. Sarah was surrounded by fabric and sewing growing up (her grandmother was a dressmaker who made wedding dresses and childrens clothing). She has always been a creative person who loved fashion and followed her own sense of style instead of what was trendy at the time.

What do you love most about running PHR?  "I just love designing apparel that allows our customers to express their personality and makes them feel amazing while out doing what they love. I also love the community we're building online through our socials. It's a beautiful, supportive group of people. PHR has never been about making a million dollars, but more about being an Aussie-focussed community brand with a family feel."


PHR Founder and Owner Sarah Kiem riding Regal Grove at State Dressage Championships PHR Founder and Owner Sarah Kiem

Since studying psychology and criminology, Sarah has been fortunate enough to lead and collaborate with some inspirational people from many different walks of life.  Her love for community extends outside of PHR, having run an Army Cadet Unit (for teenagers) prior to starting her business, and these days enjoying the challenges of the Rural Fire Service and working in a high school.

Fun fact:  "I'm drawn to anything related to the paranormal or horror genre. Books, movies, tv, documentaries, even real-life ghost hunts. I'm just fascinated by it all!"

Fav PHR item:  "I couldn't possibly answer that question! I love everything that I design."


Owner Sarah Kiem with PHR Sponsored Rider Karen Mitchell at a trade stand PHR Founder Sarah Kiem riding Oodles of Noodles PHR Owner Sarah Kiem sketching up a new shirt design

What's your personal mantra?  "I have many! But a powerful one that I love is: 'If they don't give you a seat at the table, bring a folding chair'."

Sarah also has a side hustle, which is basically about empowering ladies to be their best selves. "I'm really feeling the need to contribute to the movement in this area. There are many elements to tackle and perhaps our brand can help by starting some coversations with the amazing ladies in our community."

Stay tuned... 2021 will bring some exciting new things to the PHR community!


Follow Sarah's journey on Insta:  @sarah._kiem


Owner Sarah Kiem with one of PHR's Team Riders at a trade stand